Pepsi Generation

Pepsi has long been a part of popular culture, spanning the industries of sports, food and music, among others. The Pepsi brand is iconic in those unique moments of enjoyment, and we wanted to create an experience reflective of this to remind people that Pepsi has been there from day one. We filed through years of Pepsi design assets to create a set of filters that would capture the essence of each decade. We then dropped the filters into a web app for users to capture their favourite moments with Pepsi brand in frame and share across social media.